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Is the job worth
Is the job worth
applying for?
Isn't it annoying when the job ad doesn't have a salary? And even if it does, the job description doesn't make sense. ‘All that, for that pay?’ worth. gives you an accurate salary estimate and knockout questions to ask if you get an interview. Paste the link to try.
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Try an example · No link? Paste the ad's text
What it looks like
Marketing Manager · Bristol
IN LINE WITH OUR ESTIMATEThe pay is in line with our estimate
Advertised£36k – £40k
Our estimate£34k – £42.5k
ConfidenceHigh · 534 similar ads
Questions to ask
- Which of email marketing, SEO and paid search are the priorities for the first six months?
- How much of the hands-on work sits with the team and outside suppliers?
- What would success look like after six months?
42job ads checked on worth.
56%of ads checked here advertise in line with or above our estimate
73%of 12,955 Reed ads we sampled since 2 October state a salary
15,083real UK ads with a published salary collected so far
Live numbers from our own data. Methodology
How it works
Three simple steps.
worth. gets to work
It reads the job spec and answers 25 questions about it: how much work is involved, whether you'd manage people, how rare the skills are. Those answers, plus where the job is, become about 70 markers the model weighs up.
You get a score
worth. tells you whether the ad is fair and whether the salary matches what the role expects. It also checks Companies House, so you know who you'd be working for. Every result shows its working.
Where the data comes from
Real UK jobs.
Source one
Job ads that publish a salary
I've collected real UK job ads that state their pay, and built a model that works out what's a fair ad and what's not so fair. It only uses what employers published. Nothing self-reported.
15,083 ads with a published salary
Source two
Companies House
worth. also looks up the employer at Companies House: whether it's active, how old and how big it is, its accounts and its directors. They can look you up, so it's only fair you can look them up too.
Official UK company records
How an ad gets read. An AI model reads every ad and answers the same 25 questions about it, with the salary hidden so it can't sway the answers. Those answers are compared with ads that ask for the same things and publish their pay. Tested on ads it has never seen, the estimate is typically within 11% of the real salary. Every result tells you how many similar ads it rests on, and warns you when that's only a few. If an ad can't be read properly, we fall back to ONS earnings data and say so on the result.
One honest caveat. The model can only learn from ads that publish a salary. Ads that hide it, often senior roles, may pay differently, so for those the estimate could run low.
What worth. won't do
A few things to remember.
- 01worth. won't tell you what to ask for
worth. shows what the role is worth and how it got there. What you ask for is your call.
- 02worth. won't sell your data
Not to employers, not to recruiters, not to anyone. There is no version of worth. where this changes.
- 03worth. won't publish job listings
No listings and no referral fees. If worth. earned money when you applied, you couldn't trust the estimate.
- 04worth. doesn't play gotcha with employers
It's a reference point for both sides, not a name-and-shame list. Employers can reply to their record, free.
Get the extension
Every ad you open, checked in one click.
Open a job ad and click the worth. icon, and it'll show you what the job is worth. It'll also give you handy tips: things to watch out for, and things to ask if you decide to apply and get an interview.
Why I built this
Job ads tell you plenty about what they want. Not much about what they'll pay.
Seven years' experience. Three direct reports. Full budget responsibility. Salary? "Competitive."
Even when there's a number, is it fair for the work involved? Could you earn more doing the same job elsewhere?
You shouldn't have to guess. But when you need a job, it's easy to worry about asking for too much. You base your expectations on what you earn now, and an old salary follows you into a new role. If you were underpaid before, you can end up underpaid again.
Employers can do better. Asking people to commit their time, skills and energy deserves an honest conversation about money.
Worth gives you somewhere firmer to start: a salary estimate that both you and the employer can see, with the working shown. So you can judge the offer and ask questions with a bit more confidence.
I'm Andrew. I've been working in tech and marketing for over twenty years. Some of my jobs haven't been well paid, and I did more work than the salary reflected. And I see too many friends, family and LinkedIn comrades getting fed up with job ads being vague, not stating the salary, having a billion interview rounds and getting rejected. I know employers need assurances because everything is less certain, but job seekers need to know what they're getting themselves in for as well.
andrewbuildsthings.comCheck out my other projects too →
FAQ
Is my own salary ever used in an estimate?
No. Nothing you tell us enters any calculation, ever. Estimates come from salaries employers published in their own ads, so a user can't move a figure and neither can we.
What does the percentile mean?
It's where the ad's salary sits among roles that ask for the same things. The 60th percentile means it pays more than 60 in every 100 of those roles. The 25th means three in four pay more.
Why is it a range, not one number?
Because roles that ask for the same things genuinely pay different amounts. The headline range is where half of them fall; the wider one underneath is where four in five fall. We test both on ads the model has never seen, so the ranges mean what they say.
Why won't you count bonus or equity?
Because ads rarely state them in a way that can be compared, and a bonus you might get isn't the same as a salary you will get. Every estimate is base salary.
Can an employer get an estimate changed?
No. No one can pay us, or ask us, to change an estimate. The estimate comes from what the ad asks for, and it's the same for everyone who checks it. Employers can reply to their record, free.
How is this funded, if nothing is sold?
Job seekers never pay. The plan is for employers and recruiters to pay for labour-market benchmarking, which funds the free tool. Paying never buys a different estimate for your own ads.